Fall 2026  ·  Live in Minnesota  ·  5 Thursdays  ·  Oct 22 to Nov 19

The Founder Series

Attract. Convert. Scale.

A 5-part live workshop experience where the human behind your business meets the hard edge of growth, and you leave each session with the work already done.

Thursdays · Oct 22 to Nov 19, 2026 9:00 AM to 12:00 PM CT Minneapolis and Saint Paul Metro Limited to 20 Founders Future 2027 Dates Available After Hours Showcase · Fri, Nov 20
Reserve My Seat

$697 for the Fall 2026 cohort, or four payments at checkout. Dates not right? $99 reserves a 2027 seat, in person or online, at the founder price.

$697 for Fall 2026 · or $99 to reserve a 2027 seat Three registration bonuses included with both

Why now

Business is human. Growth has to work.

Founders have never had more data, more technology, more automation, or more pressure to grow. The mechanics keep getting better. What sets a business apart now is the person making the decisions behind them.

Beneath every strategy, sales conversation, brand, and system is a founder deciding what happens next. The Founder Series works where that human meets the hard edge of the business, so your decisions get clearer and your growth holds.

The human

Human.

How you think, believe, decide, lead, and see what is possible.

The hard edge

Hard Edge.

Where intention becomes reality. Sales, revenue, positioning, systems, data, execution, and growth.

The Founder Series lives where the two meet... where identity meets execution, intention meets accountability, and trust becomes tangible.

The SHIFT Model

Mindset. Message. Mechanics. Momentum.

Five mornings of hands on work, built on the model behind every SHIFT engagement. Each session starts with two questions. What's driving it? And what needs to shift?

  1. 01

    Mindset

    How you think, believe, decide, and lead.

    Session III · Convert
  2. 02

    Message

    How you articulate value, build trust, and connect with the people you serve.

    Session II · Attract
  3. 03

    Mechanics

    How the business actually works. Sales, systems, customer experience, technology, operations, and data.

    Session IV · Scale
  4. 04

    Momentum

    What becomes possible when all three align. Clarity, confidence, trust, traction, capacity, and growth that lasts.

    Sessions I and V

Limited Enrollment

Capped at 20 founders, so every session includes real discussion, personalized feedback, and room for your actual questions.

Implementation Focused

Bring your laptop. Each session is built for working directly on your own business for the full three hours.

Three Disciplines, One Room

Mindset, message, and mechanics, delivered together by three advisors as one connected experience.

The Series

Five mornings. One complete growth experience.

Each session builds on the one before it, and the series closes with a curated founder room where your progress becomes visible.

  1. I
    Thursday, October 22Baseline

    Where Am I Losing Momentum?

    Co-led by Ro Chan, Elizabeth Yang, and Dianne Shelton

    The opening session establishes your business baseline. Through a guided assessment led by all three advisors, you look at your business through mindset, message, and mechanics, find what is really driving your results, and set the priorities that guide the rest of the series.

    You leave with: A clear baseline, a stronger understanding of how each part of your business shapes the others, and your focus for the sessions ahead.
  2. II
    Thursday, October 29Message

    Why Aren't the Right Buyers Noticing Me?

    Led by Ro Chan, Strategic Marketing Advisor

    Your expertise is real. This session makes sure the right people can see it. You sharpen your positioning, strengthen brand clarity, and build a market presence that earns trust before the first conversation ever happens.

    You leave with: Clearer messaging, stronger positioning, and a more intentional approach to attracting the opportunities you actually want.
  3. III
    Thursday, November 5Mindset

    Why Aren't Interested Prospects Becoming Clients?

    Led by Elizabeth Yang, The Deal Fixer

    Interest is showing up. This session turns it into revenue, starting with your own relationship with selling. You strengthen your sales conversations, navigate buyer hesitation, and lead decisions with clarity and conviction, in a voice that sounds like you.

    You leave with: Practical frameworks for communicating value and moving opportunities forward with confidence.
  4. IV
    Thursday, November 12Mechanics

    How Do I Stop Everything From Depending on Me?

    Led by Dianne Shelton, Marketing and Sales Systems Expert

    Growth accelerates when the business can run without you in every seat. Most systems were built for an earlier version of the business. This session maps your customer journey, follow up, and automation opportunities, then begins rebuilding the mechanics around the business you are running now.

    You leave with: A mapped customer journey, identified automation opportunities, and a clearer path toward a business that runs with real consistency.
  5. V
    Thursday, November 19Momentum

    How Do I Put It All Into Practice?

    Co-led by Ro Chan, Elizabeth Yang, and Dianne Shelton

    The final session brings all three advisors back together. You connect mindset, message, and mechanics, resolve competing priorities, refine your founder introduction, and complete a practical 90 day plan. This is where the work turns into momentum.

    You leave with: A completed 90 day action plan, a refined founder introduction, and real connections with the people in the room.
  6. ✦
    The Finale

    The Founder SHIFT: After Hours

    A Founder Showcase and Graduation Celebration

    The series closes the following evening with a curated founder room. The work you did across the five mornings becomes visible, and the people who can act on it are standing in front of you. Each graduate is invited to bring guests.

    Friday, November 20  ·  Happy hour  ·  Time and location to be confirmed

Included with every session

Your Growth Playbook.

Every session includes a session specific Growth Playbook, an implementation guide built around the work you do in the room. Depending on the session, your Playbook may include assessments, messaging exercises, sales frameworks, customer journey maps, automation planning templates, and action planning tools.

Because the series is enrolled as a complete experience, you receive the full Playbook collection, including the 90 day action plan you build during Session V.

Your SHIFT Advisory Team

Three disciplines. One connected view.

The SHIFT Advisory is a business advisory collective built to see how every part of a business, and the human behind it, moves together.

  1. Your mindset shapes your message.
  2. Your message shapes how the market experiences you.
  3. That experience shapes trust, and trust shapes sales.
  4. Sales create new demands on the business.
  5. Those demands test the mechanics.
  6. And the mechanics shape your capacity to lead and grow.

It's all connected.

Hover any card to read more, or tap on mobile.

Included with your registration

Three bonuses, yours the moment you register.

Work you can start before the first Thursday, built by the advisors you will spend the series with.

Bonus 01$27 value

The Money Code

Strengthen your money mindset and sell with confidence.

A hypnosis track by Elizabeth Yang

The way you think about money shapes how confidently you price your work, talk about your offer, and show up in sales conversations.

The Money Code helps you reinforce healthier beliefs about money and build confidence in the conversations that move your business forward. After the series, you will learn to use the track alongside your new growth plan to reset your mindset and reconnect with the value you bring.

Bonus 02$47 value

Room for MORE

Build your multiple offer revenue engine and scale with ease.

A mini-training by Dianne Shelton

Your offers already create real results for your clients. The next level is designing them to work together in a strategic system that compounds revenue while deepening every client relationship.

Room for MORE helps you diversify your revenue and elevate the clients you serve, using the same strategy seasoned founders overlook when scaling their offers. You leave with one What If question that reveals whether you are ready for MORE, and a challenge to set your revenue engine in motion.

Bonus 03Coming soon

One More Gift

Keeping this one a surprise for now.

It lands in your inbox before the series begins. Register, and it finds you.

Included with every registration. No extra cost.

The SHIFT Promise

We help you see what's really happening, understand what's driving it, and create the shift required to move forward.

Reserve My Seat

Registration

One series. One decision.

The Founder Series is enrolled as a complete 5-part experience, because the work compounds. Pay in full or split it into four at checkout, whichever suits your cash flow.

Complete 5-Part Series
$697
or 4 payments of $174.25 with Klarna at checkout
  • All 5 live workshop sessions, Thursdays from October 22 to November 19
  • The complete 5-part Growth Playbook collection
  • Your completed 90 day action plan, built during Session V
  • The Founder SHIFT: After Hours on Friday, November 20, with guest invitations
  • WhatsApp async support with the advisors across the whole series
  • Three registration bonuses, including The Money Code and Room for MORE
  • Priority Founder Spotlight participation
  • A room capped at 20 founders, so your questions actually get answered

Registration is non-refundable and fully transferable. If your plans change, send someone in your seat.

Fall 2026 not the right window? Reserve a 2027 seat for $99, in person or online, and lock in the founder price.

Partner organization member? Preferred member pricing is available. Ask us how when you reserve your seat.

Split it at checkout.

Choose Klarna at checkout to spread your registration across four interest-free payments of $174.25. Same seat, same bonuses, same room. Payment flexibility keeps cash flow comfortable without discounting the experience.

Bringing your team?

Groups of three or more qualify for a group rate. Email human@shiftbusinessadvisory.com and we will set it up for you.

Optional: Founder Advisory Package

After the series, you may choose to invest in three hours of one on one advisory time, allocated across branding, sales, and systems based on your priorities. Completely optional and separate from registration.

Your SHIFT awaits

Reserve your seat.

Two ways in. Join the Fall 2026 cohort that starts on 22 October, or hold a place in 2027 and lock in the founder price today.

Cohort One

Fall 2026

$697

or 4 payments of $174.25 with Klarna

  • Five Thursday mornings, 22 October to 19 November
  • Coco Coworking Northeast, Minneapolis
  • The Founder SHIFT: After Hours on 20 November
  • WhatsApp async support across the series
  • All three registration bonuses
  • One of only 20 seats
Reserve My 2026 Seat

Cohort Two

2027

$99

downpayment, in person or online

  • For anyone the October dates or the location do not suit
  • Reserves your seat in the 2027 cohort, credited in full toward it
  • You choose in person in Minneapolis or online when the dates are set
  • Locks in the founder price before it moves
  • All three registration bonuses, yours straight away
  • Non-refundable, and transferable to someone else
Reserve a 2027 Seat

Either way you receive The Money Code, Room for MORE, and one more gift we are keeping as a surprise. Questions first? Email human@shiftbusinessadvisory.com and we will tell you honestly which cohort fits.

Frequently asked questions

Questions? We have answers.

How does payment work?

The Fall 2026 cohort is $697 for the complete five-part series. You can pay in full, or choose Klarna at checkout to split it into four interest-free payments of $174.25. If you would rather join in 2027, a $99 downpayment reserves your seat, in person or online, and locks in the founder price. Every option includes the same three bonuses.

Is my registration refundable?

Registration is non-refundable, because seats are capped at 20 and holding one removes it from another founder. It is fully transferable. If your plans change, send someone in your place and email us so we have their details. Miss a single session and the materials come to you.

What if the Fall 2026 dates or the location do not work?

A $99 downpayment reserves your seat in the 2027 cohort and is credited in full toward it. When the dates are set you choose how you attend: in person in Minneapolis, or online, so the series works whether or not you are in Minnesota. It locks in the founder price before it moves, and your three bonuses arrive straight away so you can start before the cohort does. The downpayment is non-refundable and fully transferable, so you can pass your seat to someone else.

Do you offer a group rate?

Yes, for groups of three or more. Email human@shiftbusinessadvisory.com and we will set it up for you and your team.

What support do I get between sessions?

WhatsApp async support with the advisors across the whole series. The work happens between the Thursdays as much as during them, so you can ask a question while it is in front of you rather than waiting a week.

What bonuses are included?

Three, at no extra cost. The Money Code, a hypnosis track by Elizabeth Yang, to strengthen your money mindset and your confidence in sales conversations. Room for MORE, a mini-training by Dianne Shelton, to build a multiple offer revenue engine. And a third gift we are keeping as a surprise until just before the series begins.

Can I attend just one session?

The Founder Series is enrolled as a complete 5-part experience. Each session builds on the one before it, the Growth Playbooks connect across all five, and the 90 day plan you finish in Session V depends on the work from the four mornings before it. Registering for the whole series is what makes that possible.

What is The Founder SHIFT: After Hours?

The Founder Showcase and graduation celebration that closes the series, on Friday, November 20. It is a curated room rather than an open invitation, and each graduate is invited to bring guests. Your work becomes visible to people who can act on it. Time and location are confirmed closer to the date.

Where will the workshops be held?

Coco Coworking Northeast, in the Northrup King Building at 1400 Van Buren St NE #200, Minneapolis, MN 55413. Parking and room details come with your welcome email.

What should I bring?

A laptop. Every session is designed for hands on work, and you get the most from your three hours when you can build directly on your business in the room.

What is the Growth Playbook?

Each session includes a session specific Growth Playbook, a practical implementation guide with the tools, exercises, and action steps connected to that workshop. You receive all five.

Who is this series for?

Founders and business owners who are actively building, and who can feel that what got them here is ready to evolve for where they are going next. If you want practical, implementation focused work across mindset, message, and mechanics, you belong in the room.

Who is The SHIFT Advisory?

A business advisory collective of Ro Chan, Elizabeth Yang, and Dianne Shelton, working where the human meets the hard edge of business. Together they cover mindset, message, and mechanics, and help founders and leaders see what is really driving their business and what needs to shift to move it forward.

What is the Founder Advisory Package?

An optional add on after the series: three hours of one on one advisory time with The SHIFT Advisory team. It is entirely separate from registration and never required.

Reserve My Seat Only 20 seats for Fall 2026